Individual skill
launch-gtm-execution
Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.
workflows/marketing-pro-workflow/.claude/skills/launch-gtm-execution/SKILL.md
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# Launch & Go-To-Market Skill
Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.
## Go-To-Market (GTM) Strategy
### GTM Framework Decision
**1. Direct Sales Model**
- Your team directly sells to customers
- Best for: High ACV (>$10K), complex product
- Sales cycle: 3-6 months
- Team size: 1 AE per $500K-$1M ARR target
- Examples: Salesforce, HubSpot, Workday