Individual skill

visual-formats

A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both). Use this whenever choosing how an ad should look and feel, building out a creative concept, writing a creative brief, or deciding which format best serves a messaging angle and awareness stage. Trigger when the user asks "what format should this be," "how should we execute this," "give me concept ideas," or any time a creative concept needs a production structure. Always pair with creative-mechanics to fully flesh out the concept — format defines the vessel, mechanic defines the cognitive move inside it. Either can come first; they work in both directions.

visual-formats/SKILL.md

Source commit 8e467a3547dcd2118e4d08fa58099553677d52ff

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Observed behavior

Instructions only

Last checked

Nov 6, 2026

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