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google-analytics

Analyze Google Analytics 4 data — review website performance, identify traffic patterns, diagnose high-bounce pages, compare time periods, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.

skills/google-analytics/SKILL.md

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# Google Analytics 4 Analysis

Pull GA4 data via the Data API and turn it into actionable, prioritized recommendations. Scripts are **TypeScript** (run with [Bun](https://bun.sh) or `npx tsx`).

## When to use

- "Give me a daily SEO report for this property" → **`daily-report.ts`** (the out-of-the-box default)
- "Review our Google Analytics performance for the last 30 days"
- "How is organic search doing?" / "Which landing pages pull organic traffic?"
- "What are our top traffic sources?"
- "Which pages have the highest bounce rates?"
- "Compare this month vs last month"
- "Why is mobile converting worse than desktop?"