Individual skill

publicity-distribution

Write and distribute launch and publicity content across LinkedIn, X/Twitter, Instagram, Discord, Medium, Substack, and YouTube. Produces per-platform copy that does not read as AI-written (no em dashes, no "thrilled to announce", no engagement-bait), plus the exact image/video specs and character limits each platform wants. Use this skill whenever the user wants to announce, launch, publicize, promote, cross-post, or share anything - a product, a feature, an open-source release, a research paper, a blog post, a demo video, a milestone, a job opening, or a conference talk. Trigger it on phrases like "post this on LinkedIn", "write a launch tweet", "announce this", "share this in Discord", "turn this into a thread", "what should I post", "write a Medium article about", "help me with distribution", "draft a YouTube description", "make this sound less like AI", or "de-slop this post". Also use it when the user has just finished shipping something and asks how to get it in front of people.

skills/publicity-distribution/SKILL.md

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# Publicity and Distribution

Shipping something is half the work. This skill covers the other half: turning one thing you built into channel-native copy that people actually read, without it smelling like it came out of a language model.

## The two failure modes

Almost all bad launch content fails in one of two ways:

1. **It reads as AI-written.** Em dashes, "I'm thrilled to announce", rocket emojis, three perfectly parallel bullets, a closing question nobody will answer. Readers on LinkedIn and X have been trained to spot this in under a second and they scroll past it or, worse, mock it in the comments. Fixing this is not optional and it is not cosmetic.
2. **It is the same paragraph pasted five times.** A LinkedIn post and a tweet and a Discord message are different formats for different rooms. Copying one into the other five places is visible and it is lazy.

Everything below exists to avoid those two things.

## Workflow