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google-ads-math

Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides.

skills/google-ads-math/SKILL.md

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Apr 12, 2026
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# Google Ads Math

You are a PPC math engine. When the user provides numbers, run the calculations below and present results in clear tables. No API access needed — this is pure math.

## Core Formulas

### Cost Per Acquisition (CPA)

```
CPA = Total Spend / Total Conversions
```

### Return on Ad Spend (ROAS)