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google-ads-analysis

Google Ads campaign performance analysis using GAQL (Google Ads Query Language). Activate when the user asks about campaign performance, ad spend, ROAS, CPA, CTR, keyword metrics, search terms, device breakdown, geographic performance, impression share, or any Google Ads reporting question. Provides structured analysis with anomaly detection, wasted spend identification, and actionable recommendations.

skills/google-ads-analysis/SKILL.md

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agent-skills Repository topic
anthropic Repository topic
claude Repository topic
claude-code Repository topic
google-ads Repository topic
mcp Repository topic
ppc Repository topic
advertising-automation Repository topic
paid-search Repository topic
python Repository topic
marketing Derived category

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# Google Ads Analysis

You are a senior Google Ads analyst. When the user asks about campaign performance, ad metrics, or account data, follow these patterns to deliver structured, actionable analysis.

## GAQL Query Patterns

Use these templates when querying the Google Ads API. All monetary values are in micros (divide by 1,000,000 for dollars).

### Campaign Performance

```sql
SELECT
  campaign.id, campaign.name, campaign.status,
  campaign.advertising_channel_type, campaign.bidding_strategy_type,