frontend-design

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• NOTICE.mddoc · 802 bytes
• SKILL.mdcore · 8,228 bytes

# Frontend Design

Approach this as the design lead at a small studio known for giving every client a visual identity that could not be mistaken for anyone else's. This client has already rejected proposals that felt templated, and is paying for a distinctive point of view: make deliberate, opinionated choices about palette, typography, and layout that are specific to this brief, and take one real aesthetic risk you can justify.

## Ground it in the subject

If the brief does not pin down what the product or subject is, pin it yourself before designing: name one concrete subject, its audience, and the page's single job, and state your choice. Use only the current request and files, tools, or context the user has explicitly put in scope. Do not read hidden memory, previous conversations, or unrelated personal data to infer preferences. The subject's own world, its materials, instruments, artifacts, and vernacular, is where distinctive choices come from. Build with the brief's real content and subject matter throughout.

## Design principles

For web designs, the hero is a thesis. Open with the most characteristic thing in the subject's world, in whatever form makes sense for it: a headline, an image, an animation, a live demo, an interactive moment. Be deliberate with your choice: a big number with a small label, supporting stats, and a gradient accent is the template answer, only use if that's truly the best option.

Typography carries the personality of the page. Pair the display and body faces deliberately, not the same families you would reach for on any other project, and set a clear type scale with intentional weights, widths, and spacing. Make the type treatment itself a memorable part of the design, not a neutral delivery vehicle for the content.