Individual skill
traction-paid-acquisition
Plan paid acquisition tests from Traction across SEM, social/display ads, and offline ads. Use when designing ad experiments, keyword tests, audience tests, paid channel budgets, or deciding whether a paid channel can acquire the right customers profitably.
plugins/LVTD-LLC/skills/skills/traction-paid-acquisition/SKILL.md
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# Traction Paid Acquisition
Use this skill to design paid acquisition experiments that validate customer
quality and economics before scaling spend.
## Source Traceability
Primary source: Traction, chapters 9-11 and the appendix. Authoring notes:
converted lines 1233-1627 and 3335-3340.
## Channels
- **SEM**: test high-intent search demand and conversion economics.
- **Social and display ads**: test targeted audiences, creative, and offer