Individual skill
digital-pr-survey-campaigns
Plan and review survey-led digital PR campaigns that earn editorial links through credible data, methodology, story framing, journalist outreach, and promotion. Use when creating data studies, expert surveys, journalist pitches, methodology notes, PR exclusives, or linkable research assets for SEO.
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SKILL.mdcore · 2,642 bytesreferences/core/examples.mddoc · 1,701 bytesreferences/core/knowledge.mddoc · 1,845 bytesreferences/core/rules.mddoc · 1,486 bytesworkflows/design-survey-pr-campaign.mddoc · 1,911 bytes
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# Digital PR Survey Campaigns
Use this skill to turn surveys, expert panels, or proprietary data into credible digital PR assets that journalists and publishers can cite.
This skill is derived from Garrett French and Eric Ward's *Ultimate Guide to Link Building* and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
## Quick Start
1. Use the Contents table below to choose the smallest useful reference set.
2. Use `workflows/design-survey-pr-campaign.md` for a full campaign plan.
3. Confirm the story is newsworthy before collecting data.
4. Design the sample, questions, and methodology so an editor can trust the result.
5. Package findings for both journalists and linkable evergreen citation.
