Individual skill
who-am-i-writing-for
Build a picture of the person on the other end from real posts and real responses rather than from a persona template. Use when someone does not know who they are writing for, is attracting the wrong audience, wants to check who is actually reading, or asks for a customer persona. Do not invent a named person with a photo and a coffee order, and do not guess demographics that cannot be seen.
plugins/prateeks367/voicemoat-skills/skills/who-am-i-writing-for/SKILL.md
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- Last checked
- Nov 4, 2026
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- 1,532
- Repository last updated
- Nov 6, 2026
- License
- Apache-2.0
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# Who am I writing for?
Persona work usually produces a fictional person with a name, an age, a job
title and a preferred brand of coffee, none of which changes a single sentence
of a single post. It feels like strategy and it is set dressing.
The useful version answers one question: what is the person on the other end
actually trying to find out? Everything here works towards that.
## Step 1: use evidence, not imagination
Three sources, in this order:
- **Who engages.** Not who follows. Following is cheap and often old.