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marketing-automation

Design marketing automation: workflows, lead scoring, nurture triggers. "build a lead scoring model"

plugins/indranilbanerjee/digital-marketing-pro/skills/marketing-automation/SKILL.md

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# Marketing Automation

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Workflow Design**: Building, mapping, or optimizing automated marketing workflows and sequences
- **Lead Scoring**: Creating or refining lead scoring models, defining MQL/SQL thresholds, or troubleshooting scoring accuracy
- **Nurture Sequences**: Designing email nurture campaigns, drip sequences, or lifecycle-stage-based communication flows
- **Drip Campaigns**: Time-based or behavior-based automated email series for onboarding, education, or conversion
- **Behavioral Triggers**: Setting up event-based automation triggers (page visits, form fills, email engagement, product usage)
- **Lifecycle Marketing**: Mapping and automating communication across subscriber, lead, MQL, SQL, customer, and advocate stages