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campaign-orchestrator

Orchestrate a campaign lifecycle: briefs, budget models, UTMs, post-mortems. "set up UTM naming conventions"

plugins/indranilbanerjee/digital-marketing-pro/skills/campaign-orchestrator/SKILL.md

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# Campaign Orchestrator

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Campaign Planning**: Designing a new marketing campaign from brief to launch plan
- **Budget Allocation**: Distributing marketing spend across channels, campaigns, or time periods
- **Channel Mix Optimization**: Selecting and balancing the right marketing channels for a goal
- **Media Planning**: Building a media plan with placements, timing, and spend
- **UTM Tracking**: Standardizing URL tracking parameters for campaign measurement
- **Cross-Channel Orchestration**: Coordinating messaging and timing across multiple channels