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message-test

Pretest 2-6 message variants on CRM-grounded synthetic panels. "which of these headlines will win"

plugins/indranilbanerjee/digital-marketing-pro/skills/message-test/SKILL.md

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# /digital-marketing-pro:message-test

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Test message variants against synthetic audience panels before real-world deployment. Predict which variant will perform best overall and per segment, identify potential objections, and narrow down variants for real A/B testing. This command eliminates wasted ad spend and testing cycles by pre-screening message variants through AI-simulated audience segments grounded in real CRM behavioral data. Instead of testing six variants live and burning budget on underperformers, run them through synthetic panels first to identify the top two or three candidates worth real investment. Each variant is scored on five evaluation criteria — resonance, clarity, credibility, urgency, and differentiation — with per-segment breakdowns that reveal personalization opportunities where different segments prefer different messages.

## Input Required

The user must provide (or will be prompted for):

- **Message variants**: 2-6 variants to test, each containing a headline, body copy, and call-to-action. Variants can be full ad creatives, email subject lines with preview text, landing page hero sections, social media posts, or any message format. Label each variant clearly (Variant A, B, C, etc.). Variants should test meaningfully different approaches — different value propositions, emotional appeals, proof points, or framing — rather than minor word swaps that synthetic testing cannot reliably distinguish
- **Target audience panel**: An existing panel ID from a previous `/digital-marketing-pro:focus-group` or `/digital-marketing-pro:message-test` session, or new segment definitions to build from CRM data. New panels require segment criteria — demographic, behavioral, psychographic, or value-based attributes. Panels with 3-5 segments give the best balance of cross-segment insight and output manageability