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eighty-twenty-usp-guarantee

Create 80/20-style unique selling propositions, guarantees, and result-based offers. Use when positioning an offer, strengthening a value proposition, raising prices, creating a guarantee, or making a sales promise more specific and credible.

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# 80/20 USP Guarantee

Use this skill to turn vague positioning into a specific promise for a specific
buyer under specific conditions. It is based on 80/20 Sales and Marketing by
Perry Marshall.

## Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 8 and 13.

- Chapter 8 covers business and personal unique selling propositions.
- Chapter 13 covers result-based selling, power guarantees, and premium offers.

## Workflow