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amazon-ads-sp-search-term-explorer

Mine Sponsored Products search terms end-to-end via the Amazon Ads MCP: generate the SP Search Term report via allv1_AdsApiv1CreateReport using v1 dotted field IDs (searchTerm.value, metric.totalCost, metric.sales, budgetCurrency.value — not legacy Console headers), submit the pinned field list, filter adProduct.value SPONSORED_PRODUCTS, download the CSV from its signed URL and parse with the v1 DictReader pattern, partition PAT ASINs in searchTerm.value, elicit brand markers and thresholds, segment into generic and branded gold tables, surface negatives, sufficiency-gated rising stars, and PAT stream. Never use metric.cost / metric.spend or legacy CSV column names. Trigger on: SP search term mining, search term gold, search term negatives, search term report, PAT vs keyword, brand vs generic split, rising stars, exact-match harvest, attribution window questions, or any variant of "find me wasted spend / scale-worthy keywords / branded defenders" via the Amazon Ads MCP.

plugins/KuudoAI/skills/skills/amazon-ads-sp-search-term-explorer/SKILL.md

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# Amazon Ads — SP Search Term Explorer

## Overview

End-to-end SP Search Term mining via the `amazon_ads` MCP server. This skill owns the full surface: report **generation** (CreateReport / poll / download), **parsing** with v1 dotted field IDs, **partition** of PAT ASINs from customer queries, **threshold elicitation**, **segmentation** into generic and branded gold + rising + negatives, **sufficiency gating**, and the final **deliverable template**.

Downloaded CSV headers are **v1 catalog IDs** (`searchTerm.value`, `metric.totalCost`, …) — not legacy `Customer Search Term` / `7 Day Total Sales` style exports. The skill does not handle hand-uploaded console CSVs or warehouse extracts; everything assumes input generated by this skill's own report-creation flow.

## Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult `amazon-ads-accounts` when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.

**Reference layout:**
- **Report generation:** [`mcp-workflow.md`](references/mcp-workflow.md)