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pro-motion

Pro Motion: make a high-taste motion-graphics launch film, brand film, TVC or promo video and the unconventional campaign around it, audio first: pick a surprising campaign mechanism (media hijack, fake-broken ads, meme replies, UGC army, FOOH), plan the music as a marketing asset, then render the film in code (canvas to MP4) cut to the beat with AE-style effects. Also builds stylized web pages the same way (official site, landing page, interactive hero: live WebGL type, cutout subjects, try-with-your-photo, waitlist). Use when the user asks for a launch video, product film, brand ad, app promo, motion graphics, stylized animation, viral or guerrilla marketing, a jingle or BGM, a video re-cut to music or localized, or a website / landing page / hero that should look designed. Triggers: 官网, 落地页, 网页首屏, 网站动效, 发布视频, 宣传片, 品牌片, 广告创意, 营销点子, 非常规营销, 事件营销, 病毒传播, 吉祥物人设, 广告配乐, BGM, 开场动画, Suno 提示词, 动效视频, 转场, 特效; プロモーション動画, モーショングラフィックス; 홍보 영상, 모션그래픽; video quảng bá, motion graphics; प्रोमो वीडियो, मोशन ग्राफिक्स.

plugins/jack-reson8/pro-motion/skills/pro-motion/SKILL.md

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# Pro Motion — MG film, audio first (launch · brand · TVC · promo)

A method for making motion-graphics films that read as designed, not templated — in code, fast, locked to music.
It was distilled from a real project that went through ~10 rounds: early cuts were rejected as "PPT", "ugly material", "text floating on top", "pop art when I asked for stylized"; later cuts were accepted. **The difference was the method, not the tooling.** Follow the steps in order; each one exists because skipping it failed once.

## Web pages: same method, different medium (read first if the deliverable is a website)
A landing page or site hero is a film that waits for a finger. Do **not** start from a page layout. Read `references/web-craft.md` and follow its W0 order: liked reference → `scripts/web_layers.js` layer dump → technique sheet committed **before** site code → `Register:` + style frame beside the reference → build from `assets/web-hero/` → verify like a phone. `python3 scripts/web_gate.py <project>` must print ✓ before the first site commit and `--ship` before the user sees anything. Skipping this order produced "完全不是一个事情, web 感太重" (2026-10-24); following it produced "这回真的很好".

## Ideas and brand: process first, cases second
Before step 1's campaign table and before any style frame, read `references/creative-process.md` and write `docs/idea-trail.md` (purpose line, the product's verb, ≥6 axes, outside mechanism, noun→mechanism table, what the live medium beats, ≤3 fused mechanisms, 3 derived variants each, kill list). For branding or a launch kit, also fill `docs/brand-system.md` from `references/brand-system.md` (verb, material, protagonist, proof, line; tokens; touchpoint matrix) before making assets. Cases (`campaign-cases.md`) and modules (`assets/`) are examples of the output, never the starting point.

## 0 · Setup (once per project folder)

```bash