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competitor-monitor

Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. "track our competitors over time"

plugins/indranilbanerjee/digital-marketing-pro/skills/competitor-monitor/SKILL.md

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# /digital-marketing-pro:competitor-monitor

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Set up and manage ongoing competitor monitoring. Define which competitors to track, what to monitor (content changes, pricing updates, ad activity, social mentions, SEO rankings, SERP feature ownership), how often to scan each dimension, and what alerts to trigger when significant changes are detected. This command establishes competitive intelligence baselines by capturing the current state of each competitor across all monitored dimensions, then configures recurring scans to detect and surface changes over time. Baselines serve as the reference point for all future change detection — without them, alerts have no context for what constitutes a meaningful shift versus normal fluctuation. Supports per-dimension scan frequencies so high-velocity dimensions like pricing and ads can be checked daily while slower-moving dimensions like content strategy and SEO authority are reviewed weekly or monthly. The monitoring configuration persists across sessions and powers both the competitor-alerts notification system and the share-of-voice trend tracking.

## Input Required

The user must provide (or will be prompted for):

- **Competitors to track**: A list of competitor names with their primary website URLs — e.g., "Acme Corp (acme.com), Beta Inc (beta.io), Gamma Labs (gammalabs.com)". Each competitor becomes a monitored entity with its own baseline profile and independent scan schedule. Minimum one competitor required, no upper limit but recommend 3-8 for manageable monitoring volume and meaningful competitive context without signal overload
- **Monitoring dimensions**: Which competitive aspects to track for each competitor — `content` (new pages, blog posts, significant page edits, messaging changes on key pages), `pricing` (pricing page changes, plan restructuring, discount offers, free trial modifications), `ads` (new Google Ads campaigns, Meta Ad Library activity, ad copy and creative changes, new platform presence), `social` (mention volume, sentiment shifts, follower growth, posting frequency and engagement rates), `seo` (organic keyword rankings on tracked terms, domain authority changes, backlink profile shifts, new content indexation), `serp` (featured snippet ownership, People Also Ask presence, knowledge panel changes, AI overview citations). Select all for comprehensive coverage or choose a subset per competitor based on competitive relevance