Individual skill

launch-campaign

Launch an approved multi-channel campaign: blocker checks, then ordered activation. "go live with the campaign"

plugins/indranilbanerjee/digital-marketing-pro/skills/launch-campaign/SKILL.md

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# /digital-marketing-pro:launch-campaign — Multi-Channel Campaign Launch Orchestrator

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

This skill takes an **approved** campaign plan (from `/digital-marketing-pro:campaign-plan`) and walks it through every step required to go live: pre-launch gates, channel-by-channel activation, CRM record creation, kickoff comms to the team, and day-1 monitoring setup. It complements — and is broader than — `/digital-marketing-pro:launch-ad-campaign`, which handles only paid-ads activation on Google / Meta / LinkedIn / TikTok.

Use this skill **once** per campaign, after the campaign plan is approved and all creative + landing pages + email sequences are signed off. Not for paid-ads alone — for the full multi-channel launch (paid + organic + email + content + CRM + PR).

## Why this skill exists

A campaign plan is a document. A campaign launch is twenty separate platform actions in the correct order with the correct dependencies. Without an orchestrator, agencies miss steps — landing page goes live without the analytics tag wired, email automation gets enabled before the source list is GDPR-clean, paid ads get activated before the LP is indexed, the team finds out the campaign launched by seeing the first conversion notification in Slack.

This skill is the difference between "we launched" and "we launched cleanly." It checks every prerequisite before it touches a live system, executes the activation steps in dependency order, and records the launch as a CRM Campaign object so attribution can downstream-correctly from day one.