Individual skill
martech-audit
Audit the martech stack for gaps, overlaps and wasted spend, with a consolidation plan. "audit our martech stack"
plugins/indranilbanerjee/digital-marketing-pro/skills/martech-audit/SKILL.md
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# /digital-marketing-pro:martech-audit
## Purpose
Evaluate the current marketing technology stack for gaps, overlaps, integration issues, and optimization opportunities. Produces a comprehensive stack assessment with actionable consolidation and upgrade recommendations tied to ROI projections and implementation feasibility.
## Input Required
The user must provide (or will be prompted for):
- **Current tools/platforms**: List of marketing tools in use, organized by category if possible (e.g., CRM: Salesforce, Email: Mailchimp)
- **Budget for martech**: Current annual martech spend and available budget for changes or additions
- **Team size and technical skill level**: How many people use the stack, their roles, and technical proficiency (beginner, intermediate, advanced)
- **Primary marketing goals**: What the stack needs to support (lead gen, e-commerce, content marketing, ABM, retention, etc.)