Individual skill
eighty-twenty-customer-value-rfm
Segment customers and lists by 80/20 value, responsiveness, recency, frequency, and money. Use when identifying best customers, prioritizing follow-up, finding high-value buyers, pruning low-value accounts, or deciding what customer data to measure.
plugins/LVTD-LLC/skills/skills/eighty-twenty-customer-value-rfm/SKILL.md
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# 80/20 Customer Value RFM
Use this skill to find the customers, buyers, leads, or accounts that deserve
disproportionate attention. It is based on 80/20 Sales and Marketing by Perry
Marshall.
## Source Traceability
Primary source: 80/20 Sales and Marketing, chapters 12, 19, 22, and 23.
- Chapter 12 covers premium buyer behavior and hidden customer value.
- Chapter 19 covers removing problem customers and weak performers.
- Chapter 22 covers choosing the few measurements that matter.
- Chapter 23 covers recency, frequency, money, and customer-value measurement.