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media-plan

Build a paid media plan: channel split, weekly flighting, audiences, reach and frequency. "plan our Q4 ad budget"

plugins/indranilbanerjee/digital-marketing-pro/skills/media-plan/SKILL.md

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# /digital-marketing-pro:media-plan

## Purpose

Generate a holistic paid media plan that coordinates budget, channels, audiences, creative, and timing across all advertising platforms. Balances reach and efficiency objectives with practical execution constraints to produce a ready-to-implement plan with clear pacing targets and contingency protocols.

## Input Required

The user must provide (or will be prompted for):

- **Campaign dates**: Start date, end date, and any blackout periods or mandatory flight windows
- **Total paid media budget**: Aggregate budget for the campaign period with any channel-specific floors or caps
- **Channels available**: Platforms in consideration — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, ChatGPT Ads, programmatic display, connected TV, native, audio, out-of-home, etc.
- **Campaign objectives**: Primary and secondary objectives — awareness (reach/impressions), consideration (traffic/engagement), conversion (leads/sales/ROAS)