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technical-seo

Technical SEO fixes for devs: JS rendering (SSR, prerender), Web Vitals (LCP, INP), schema. "plan a site migration"

plugins/indranilbanerjee/digital-marketing-pro/skills/technical-seo/SKILL.md

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# Technical SEO

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Core Web Vitals**: Optimizing LCP, INP, or CLS scores; diagnosing page speed issues; interpreting CrUX data or PageSpeed Insights reports
- **Crawlability**: Robots.txt configuration, XML sitemap creation or auditing, crawl budget management, or Googlebot access issues
- **Site Architecture**: URL structure planning, information architecture, internal linking strategy, site depth optimization, or content siloing
- **Indexation**: Canonical tag implementation, noindex/nofollow directives, index bloat, duplicate content resolution, or Google Search Console index coverage issues
- **Redirects**: Redirect chain auditing, 301/302 strategy, redirect maps for site migrations, or HTTP-to-HTTPS migration
- **JavaScript SEO**: Client-side rendering issues, SSR vs CSR vs SSG evaluation, dynamic rendering, or JavaScript crawlability problems