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exposure-onboarding

Use the exposure effect deliberately in onboarding and habit formation — getting users to repeated, low-friction encounters with the product so familiarity builds and preference forms. Use when designing onboarding flows, planning feature introductions, building user habits, or evaluating why users churn after first use. The exposure effect operates over time; products that get users to come back early benefit from accumulated familiarity that single-session products don't.

plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/exposure-onboarding/SKILL.md

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# Exposure Effect — onboarding and habit

The exposure effect operates through repetition. A user who encounters your product once is at the start of the curve; a user who encounters it daily for a week is much further along. Designing onboarding to maximize early exposure — getting users back into the product repeatedly with low friction — builds the familiarity that supports long-term retention.

## The first-week imperative

Most product churn happens in the first week. Users who don't return within a week typically don't return at all. The mechanism is exposure: users who don't return haven't built enough familiarity for the exposure effect to operate. Their initial impression doesn't have time to consolidate.

Products that successfully retain users almost always achieve high first-week return frequency. Whether this is by:

- Genuinely useful daily-use cases (calendar, email, messaging).
- Notification-driven re-engagement (within reasonable limits).
- Ritual integration (a morning reading habit, a daily check-in).
- Deliberate first-week onboarding that brings users back.