Individual skill
executive-dashboard
Design an executive dashboard spec: north-star metrics, charts, alert thresholds. "design a CMO dashboard"
plugins/indranilbanerjee/digital-marketing-pro/skills/executive-dashboard/SKILL.md
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# /digital-marketing-pro:executive-dashboard
## Purpose
Design a C-suite marketing dashboard that translates marketing metrics into business outcomes for executive decision-making. Bridges the gap between marketing activity data and business impact, giving senior leaders the clarity to make faster, better-informed strategic decisions without drowning in operational detail.
## Input Required
The user must provide (or will be prompted for):
- **Executive role**: Primary audience — CEO, CMO, CFO, VP Marketing, or board — each requires different metric emphasis and abstraction level
- **Business model and revenue drivers**: How the company makes money — SaaS, e-commerce, lead gen, marketplace, subscription — and the key revenue levers marketing influences
- **Strategic priorities this quarter**: The 2-4 business priorities the executive team is focused on that marketing should ladder up to
- **Reporting frequency**: How often the dashboard will be reviewed — weekly executive standup, monthly leadership meeting, quarterly board review