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funnel-architect

Design a funnel for the business model: stages, KPIs, journey. Existing data → funnel-audit. "design a funnel for our SaaS"

plugins/indranilbanerjee/digital-marketing-pro/skills/funnel-architect/SKILL.md

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# Funnel Architect

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Funnel Design**: Building or restructuring a marketing/sales funnel for a specific business model
- **Customer Journey Mapping**: Visualizing the end-to-end path from first awareness to post-purchase advocacy
- **Attribution Modeling**: Determining how credit for conversions should be assigned across touchpoints
- **Funnel Analysis**: Diagnosing where prospects drop off and why
- **Conversion Path Optimization**: Improving the sequence of interactions that lead to conversion
- **Gap Analysis**: Identifying missing stages, touchpoints, or content in an existing funnel