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send-email-campaign

Send an email campaign via a connected ESP with spam and compliance checks, approval-gated. "send this newsletter to the active list"

plugins/indranilbanerjee/digital-marketing-pro/skills/send-email-campaign/SKILL.md

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# /digital-marketing-pro:send-email-campaign

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Create and send a targeted email campaign through the brand's connected email platform with personalization, A/B subject lines, compliance checks, and deliverability monitoring. Handles the full lifecycle from content validation through send execution to post-send monitoring, with tiered risk controls based on recipient list size. Ensures every send passes spam, compliance, and brand voice gates before reaching any inbox.

## Execution gate (MANDATORY — cannot be skipped)

1. Present the full preview — recipients / spend / changes / compliance — as an **Execution Summary** before touching any live system.
2. The user must type `yes` (or an equivalent explicit approval). ANY other input — ambiguous, implied, partial, or absent approval — cancels the run.
3. Never proceed on ambiguous input. Never auto-retry a failed execution; a failure needs human review before any re-run.
4. Only after the user types `yes`, record it: `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action create-approval --data '{"type":"send-email","platform":"<platform>","content_summary":"<one line from the Execution Summary>","risk_level":"<tier>"}'`, then `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action approve --id {approval_id}`. If either command errors, stop and report the error; never work around it with another tool. The record proves the approval step ran for this action; it cannot prove who typed `yes`.