Individual skill
link-building-strategy
Design sustainable link-building campaigns that connect business goals, linkable assets, publisher ecosystems, metrics, resources, and campaign templates. Use when planning a link-building campaign, choosing tactics, defining link-building KPIs, mapping links to business outcomes, or turning SEO authority goals into an executable campaign brief.
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SKILL.mdcore · 3,080 bytesreferences/core/examples.mddoc · 1,916 bytesreferences/core/knowledge.mddoc · 2,884 bytesreferences/core/rules.mddoc · 2,382 bytesworkflows/design-link-building-campaign.mddoc · 3,238 bytes
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# Link Building Strategy
Use this skill to plan link-building campaigns before prospecting, content production, or outreach begins. It keeps the campaign anchored in business outcomes, existing strengths, linkable assets, publisher motivations, resources, and measurement.
This skill is derived from Garrett French and Eric Ward's *Ultimate Guide to Link Building* and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
## Quick Start
1. Use the Contents table below to choose the smallest useful reference set.
2. Use `workflows/design-link-building-campaign.md` for a full campaign plan.
3. Start with the business outcome and target pages, not a generic "get links" goal.
4. Identify linker-valued audiences and publisher types before choosing a tactic.
5. Return a campaign brief with scope, asset concept, prospecting plan, metrics, risks, and next actions.
