Individual skill
b2b-reach-engineering
Build B2B reach systems that make a defined market aware of the company through named accounts, real buyers, controlled delivery channels, and first-touch saturation. Use when the right market may not know the company exists, outbound gets little signal, brand awareness is vague, the target market is too broad, or the team needs a concrete account list and reach plan.
plugins/LVTD-LLC/skills/skills/b2b-reach-engineering/SKILL.md
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- Yes
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 4, 2026
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- Repository stars (not skill ratings)
- 1,531
- Repository last updated
- Nov 6, 2026
- License
- Apache-2.0
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- b2b-sales,sales,outbound,reach,account-based-marketing Declared skill tag
- marketing Derived category
- engineering Derived category
- sales Derived category
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SKILL.mdcore · 3,967 bytes
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# B2B Reach Engineering
Use this skill when obscurity is the sales constraint. The goal is to turn a
vague market into a reachable list of companies and buyers, then plan deliberate
first-touch coverage before optimizing conversion.
## Source Traceability
Primary source: Unf*ck Your Sales by Jakob Greenfeld, especially the "Reach",
"Diagnostics", "The Rejection Fallacy", "The TAM Fallacy", "The Precision
Fallacy", "The First-Touch Law", and "Engineering Reach" sections.
## Diagnostic Signals