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cro

Plan CRO for pages, forms and checkout with ICE-ranked fixes. One page → landing-page-audit. "reduce cart abandonment"

plugins/indranilbanerjee/digital-marketing-pro/skills/cro/SKILL.md

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Nov 6, 2026
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Apache-2.0

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# CRO (Conversion Rate Optimization)

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this skill when the user's request involves any of the following:

- Auditing a landing page for conversion performance
- Designing or improving a landing page layout, copy, or user flow
- Setting up, analyzing, or interpreting A/B tests or multivariate tests
- Optimizing web forms (lead gen, signup, contact, application)
- Designing or auditing pricing pages and pricing presentation
- Reducing cart abandonment or improving checkout completion rates