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pm/user-research

用户研究方法,通过用户画像和用户旅程图,深入理解目标用户的特征、需求和行为

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# 用户研究方法论

## 适用场景

在产品设计前,需要深入理解目标用户是谁、他们的特征是什么、他们在什么场景下使用产品、他们的行为路径是什么。

## 核心方法

### 1. 用户画像 (User Persona)

用户画像是对目标用户的具象化描述,帮助团队建立对用户的共同理解。

#### 用户画像模板