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varg-ad-library-remix

Turns winning competitor ads from the Meta Ad Library, TikTok Creative Center, Kalodata or FastMoss into new ad angles for your own product, without copying them: rank ads by winner signals (running 30+ days, many variants, reach), break the top ones down with varg video_analyze (hook, angle, format, offer, proof, CTA, awareness level), map which angles and formats the market already runs, generate 10-20 new concepts (same angle in a new format, same format with a new angle, one awareness level up or down) using only claims you can prove, check originality, and hand each concept to a varg skill to produce. Use when a seller says "clone this winning ad", "what are my competitors running", "find winning ads for my product", "spy on TikTok Shop ads", "give me new angles", or pastes Ad Library or Creative Center links. Not for re-uploading or re-cutting someone else's footage (never), and not for one ad's 20 variants (use varg-ad-variants).

plugins/vargHQ/skills/varg-ad-library-remix/SKILL.md

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Nov 6, 2026
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# Remix winning ads into new angles

Sellers' top playbook in 2026: find ads that have run for 30+ days and remake what made them work. The idea, the format and the structure are free to reuse; the footage, the copy, the music, the voice, the logo and a beat-for-beat storyline are not ([idea vs expression](https://www.gfrlaw.com/what-we-do/insights/copyright-idea-can-be-copied-not-expression)). This skill keeps you on the right side of that line and turns winners into concepts for your product.

## 1. Collect candidates

| Source | How | What you get |
|---|---|---|
| Meta Ad Library | the person pastes URLs (search the competitor page or a keyword) | start date, variants, landing page; EU/UK ads also show reach |
| TikTok Creative Center → Top Ads | the person pastes URLs | likes, CTR tier, budget level, by industry and region |
| Kalodata / FastMoss | exports | TikTok Shop products and the videos that sold them (GMV) |
| Ad Library MCP scrapers | [facebook-ads-library-mcp](https://github.com/proxy-intell/facebook-ads-library-mcp), [tiktok-ads-library-mcp](https://github.com/proxy-intell/tiktok-ads-library-mcp) | `started_running`, `ads_using_creative` |

The official Meta `ads_archive` API returns non-EU ads only if they are political or issue ads, so it doesn't work for product ads ([Meta docs](https://developers.facebook.com/docs/marketing-api/reference/ads_archive/)). Prefer pasted URLs or a scraper; outside the EU/UK an ad's data vanishes when it pauses.