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varg-product-hook

Makes the first 5-15 seconds of a product video, the part that stops the scroll: either finds a hook that already went viral for this kind of product (TikTok Creative Center, ad spy tools, Reels search) and remakes the idea, or generates a realistic UGC-style clip of the product in use with Seedance 2.5 on varg from the product's own photos (a backyard-camera fail, a torture test, problem then solution, a satisfying close-up, a gift reaction), or the whole "The problem → Vs → The solution" music ad. Use when someone selling a product (dropshipping, Shopify, TikTok Shop, Amazon) asks for a viral hook, a scroll-stopper, a "TikTok made me buy it" clip, product b-roll that looks like real footage, or "a video of my product in use" made from product photos. Not for the full guide reel with the laptop and pen (use varg-dropship-reel, which calls this skill for its hook), talking-head UGC ads with an actor reading a script (find one with video-skills), or studio packshot spins (use varg-ai).

plugins/vargHQ/skills/varg-product-hook/SKILL.md

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Nov 4, 2026

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Nov 6, 2026
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Apache-2.0

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# Product hook

The hook is the first 5-15 seconds of a product reel: real-looking footage of the product doing the one thing that makes people stop. In the dropshipping reels this skill was built from (@tradelle, Sept-Oct 2026), the hook carried the video: a snake biting a leg gaiter, a worker getting sand and grinder sparks thrown at his face mask, a cat's claw lit up by an LED clipper. The voiceover over the hook is a plain product line ("These are the leg guards I wear when I'm outdoors"). Two more reels (a cat runner, drink-test nail stickers) show the other use: the hook stretched into the whole 15-22 s ad, "The problem → Vs → The solution", set to music with no voice (section 3).

Generation runs on varg: the `varg-ai` skill (REST at `https://api.varg.ai/v2`) or the varg MCP server (`https://mcp.varg.ai/mcp`, tools `call_tool` + `get_job`). Every call returns a job; poll `GET /v2/jobs/{id}` until `completed`, the file is at `output.outputs[0].url`.

## 1. Ask two things first

1. **Where the hook comes from**
   - **Remake a proven idea with AI (recommended):** find a hook that already worked for this kind of product, then generate your own version with your product. No rights problems, any angle you want.
   - **Your own footage:** the supplier's video or your own phone clips. Only use supplier or other people's clips with written permission. Sellers get takedowns for reposted AliExpress videos.
2. **Which archetype** (pick from the table in step 3, or let the product decide: protective gear → torture test or backyard camera; pet and home gadgets → problem/solution or satisfying close-up; gifts → reaction).

Also collect: 1-3 product photos (a clean packshot plus one in-use photo if there is one), the product name, and the one benefit to show.