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counter-narrative

Build a counter-narrative playbook for a competitor's rebrand, category claim or attack. "respond to their attack campaign"

plugins/indranilbanerjee/digital-marketing-pro/skills/counter-narrative/SKILL.md

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# /digital-marketing-pro:counter-narrative

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Generate a counter-narrative playbook in response to a competitor's strategic positioning move. When a competitor rebrands, launches a new feature with bold claims, creates a new category, runs an aggressive campaign, changes pricing, or announces a major partnership, the brand needs a structured response — not reactive panic. This command analyzes the competitor's move, assesses impact on the brand's positioning, selects the optimal counter-narrative approach, and produces a multi-channel response plan with specific content angles, ad concepts, PR angles, social messaging, and a timeline calibrated to urgency.

## Input Required

The user must provide (or will be prompted for):

- **Competitor name**: Which competitor made the move — used to pull existing competitive intelligence, historical positioning data, and known messaging patterns for context
- **What they did**: The specific strategic move — rebrand (new name, visual identity, or messaging overhaul), feature launch (new capability with positioning implications), category creation (defining a new market category they claim to lead), price change (aggressive discounting or premium repositioning), aggressive campaign (direct or indirect comparative advertising), partnership announcement (strategic alliance that changes their market position), or other positioning shift. Describe what changed and what they are now claiming