Individual skill

varg-ad-localize

Turns one video ad into versions for 8+ TikTok Shop and Meta markets on varg: transcreates the script per market (hook, slang, claims, units, local price and currency from an offer card, each line fitted to its time slot), voices it with ElevenLabs v4 in the same voice, lip-syncs only shots where a face talks for more than 1.5 s (Sync v3), rebuilds captions and on-screen text in the target language instead of inpainting them, re-cuts every shot on the new language's words, and ends with a native-review checklist. Use when a seller asks to translate an ad, dub a video ad, localize for TikTok Shop markets (UK, DE, FR, IT, ES, ID, TH, VN, MY, PH, JP, MX, BR, SA), make a Spanish or German version of a winner, or sell cross-border. Not for subtitles on a long video (use a captions skill) or dubbing films and podcasts (see video-skills).

plugins/vargHQ/skills/varg-ad-localize/SKILL.md

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Nov 6, 2026
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# Localize a video ad for other markets

TikTok Shop sells in the US, UK and Ireland, ten EU markets (DE, FR, IT, ES since 2025; AT, BE, NL, PL since June 2026), seven in Southeast Asia and Japan (ID, TH, VN, MY, PH, SG, JP), and SA, AE, MX, BR, AU (third-party lists, Oct 2026; [Shopifreaks](https://www.shopifreaks.com/tiktok-expands-tiktok-shop-to-austria-belgium-the-netherlands-and-poland-starting-june-15/)). A winner in one market is the cheapest ad in the next one, if it is transcreated, not translated: literal captions are the most common reason localized ads flop.

## 1. Per market: an offer card and a brief

```
MARKET: es-MX · LANGUAGE: Spanish (Mexico, not Spain) · CURRENCY: MXN, price from the MX listing
OFFER: 1 pair, $349 MXN, free shipping 3-5 days · CTA: "Toca la bolsita naranja" (TikTok Shop tag)
APPROVED CLAIMS: cut-resistant level 5 (certificate) · FORBIDDEN: "irrompible", medical claims
NEVER SAY: literal English idioms, "you guys", prices in USD
FONT/SCRIPT: Latin · DIRECTION: LTR
```