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growth-engineering

Engineer growth systems: PLG motions, referrals, viral and retention loops. "design a referral program"

plugins/indranilbanerjee/digital-marketing-pro/skills/growth-engineering/SKILL.md

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# Growth Engineering

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this skill when the user's request involves any of the following:

- Designing or improving a product-led growth (PLG) motion
- Building or optimizing referral programs (customer referral, partner referral, ambassador programs)
- Creating viral loops or increasing organic sharing mechanics
- Planning a product or company launch (Product Hunt, beta launches, waitlists)
- Improving user retention, reducing churn, or designing re-engagement campaigns
- Running growth experiments and building an experimentation culture