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seo-opportunity-research

Find product-led and blue-ocean SEO opportunities from customer demand, query behavior, competitive gaps, search result features, communities, and proprietary product strengths. Use when researching SEO opportunities, organic growth ideas, competitive SEO gaps, programmatic SEO concepts, or when keyword tools show little volume.

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# SEO Opportunity Research

Use this skill to find SEO opportunities that come from user needs and product advantages, not just keyword-tool exports. It is especially useful when the best opportunity is under-measured, emerging, long-tail, or hard for competitors to copy.

This skill is derived from Eli Schwartz's *Product-Led SEO* and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.

## Quick Start

1. Load `guidelines.md` to choose the right reference.
2. Use `workflows/find-seo-opportunities.md` for a full research pass.
3. Start with customers, communities, product strengths, and search behavior.
4. Use competitors to learn intent and gaps, not to clone their roadmap.
5. Return prioritized opportunities with evidence, product surface, moat, and next validation step.