Individual skill

analytics-insights

Design the analytics layer with script-backed benchmarks: KPI trees, report templates, MMM, cookieless. "define our KPIs"

plugins/indranilbanerjee/digital-marketing-pro/skills/analytics-insights/SKILL.md

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anomaly-diagnosis.mddoc · 14,029 bytes
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# Analytics & Insights

> **Metrics:** mention rate, citation rate, share of model, share of AI voice, sentiment and the AI Visibility Score are defined, with formulas, in `skills/context-engine/ai-visibility-metrics.md`. Report every score with its formula and its sample size (n).

## GA4 "AI Assistant" channel group (added 13 May 2026)

Google Analytics 4 added a new **default channel group called "AI Assistant"** on 13 May 2026 ([GA4 channel groups doc](https://support.google.com/analytics/answer/9164320?hl=en)). When a referrer matches a recognized AI Assistant (ChatGPT, Gemini, Claude, etc.), GA4 automatically:

- Categorizes the session under the **AI Assistant channel group**
- Sets the **Medium dimension to `ai-assistant`**

This is the **attribution-side counterpart** to the new GSC AI Performance Report (rolled out 3 June 2026 — see `/digital-marketing-pro:gsc-ai-performance`). Because the GSC AI report intentionally excludes click data, the GA4 AI Assistant channel is currently the cleanest path to attribute *actual traffic* coming from generative AI surfaces.

**Recommended GA4 setup checks** when onboarding a brand: