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narrative-landscape

Map the competitive narrative landscape and score unclaimed positioning gaps. "find us a differentiated position"

plugins/indranilbanerjee/digital-marketing-pro/skills/narrative-landscape/SKILL.md

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# /digital-marketing-pro:narrative-landscape

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Map the competitive narrative landscape to identify positioning opportunities the brand can own. Analyze how each competitor positions itself across key market dimensions — price-value, innovation-reliability, specialist-generalist, premium-accessible, or custom dimensions relevant to the industry. Find crowded territories where multiple competitors cluster, unoccupied gaps where no brand has staked a claim, and recommend the highest-value positioning territory for the brand to claim based on customer desirability and brand credibility.

## Input Required

The user must provide (or will be prompted for):

- **Competitors to map**: List of competitor names to include in the landscape analysis — typically 4-8 direct competitors plus any adjacent or aspirational competitors. Each will be analyzed for positioning on every defined dimension
- **Narrative dimensions to analyze**: The positioning axes to map competitors against — common dimensions include price-value (premium vs budget), innovation-reliability (cutting-edge vs proven), specialist-generalist (niche expert vs broad platform), premium-accessible (luxury vs mass market), or custom dimensions specific to the industry (e.g., self-serve vs white-glove, enterprise vs SMB, AI-native vs traditional). Recommend 3-5 dimensions for a comprehensive but readable landscape