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pm/competitive-analysis

竞品调研和分析方法，通过系统性分析竞品的功能、体验和策略，发现差异化机会

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# 竞品调研与分析方法论

## 适用场景

在产品设计前或迭代时，需要了解市场上已有的解决方案，学习竞品的优点，发现竞品的不足，找到差异化机会。

## 核心方法

### 1. 竞品识别

**直接竞品**：解决相同问题、服务相同用户的产品
**间接竞品**：解决相似问题或服务相似用户的产品
**潜在竞品**：未来可能进入该领域的产品