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digital-pr

Plan digital PR: media lists, thought leadership, E-E-A-T authority. One pitch → pr-pitch. "how do we build E-E-A-T authority"

plugins/indranilbanerjee/digital-marketing-pro/skills/digital-pr/SKILL.md

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Nov 6, 2026
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# Digital PR & Authority

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Earned Media Strategy**: Planning how to get press coverage, media mentions, or editorial features
- **Press Releases**: Writing or optimizing press releases for distribution and pickup
- **Journalist Outreach**: Crafting pitch emails, building media lists, or developing journalist relationships
- **Journalist-request pitching**: Responding to journalist source requests on platforms like Qwoted, Featured, and Source of Sources (older legacy source-request services have wound down — verify which platforms are active before recommending one)
- **Thought Leadership**: Positioning an executive or brand as an industry authority through content and speaking
- **Newsjacking**: Rapid-response commentary on breaking news to earn media coverage