Individual skill

varg-unboxing-video

Turns product photos into an unboxing or ASMR video ad on varg: hands-only, top-down or POV, the box tapped, opened and the product lifted out and switched on, with native ASMR sound (taps, crinkle, lid pop) and no music, in timed VISUAL / ACTION / SOUND blocks on Seedance 2.5 with the box and the product as references. Unboxing has the highest winner rate of any Meta ad format (9.8%, Motion 2026) while only 2.1% of ads use it. Use when a seller (TikTok Shop, Shopify, dropshipping, Amazon) asks for an unboxing video, an ASMR or satisfying product video, "open the box" content, a packaging reveal, or a hands-only product demo made from photos. Not for talking-head UGC (use ai-ugc-ad-video), the full 60 s guide reel (varg-dropship-reel) or a studio spin of the product alone (product-photo-to-video).

plugins/vargHQ/skills/varg-unboxing-video/SKILL.md

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Nov 6, 2026
License
Apache-2.0

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# Unboxing and ASMR product video

Two photos in (the closed packaging and the product), a 10-second hands-only unboxing out: taps on the lid, the lid lifting off, the product in its tray, lifted out and switched on, with native ASMR sound and no music. In Motion's 2026 benchmark of 578,750 Meta ads, unboxing had the highest hit rate of any format (9.8%, spend-use ratio 1.3), yet only 2.1% of creatives use it ([runneth/Motion](https://runneth.com/library/research/creative-benchmarks-2026/top-visual-formats)).

Generation runs on varg: REST `https://api.varg.ai/v2` (the `varg-ai` skill) or the MCP server `https://mcp.varg.ai/mcp` (`call_tool`, `get_job`, `estimate_cost`). Price every clip first with `POST /v2/estimate` or `estimate_cost`.

## 1. Ask, then go

- **Photos:** the product (white background, ≥1000 px) and the closed packaging. No box? Make one: `nano_banana_2_1` with the product photo, "a closed premium retail box for this product, lift-off lid, the product photo printed on the front, on a light oak table". Tested: one call, 5 credits.
- **Opening:** lift-off lid (most reliable), magnetic flap, sleeve, tissue wrap. Avoid tape cutting: box physics and blades break most often.
- **Style:** hands-only ASMR top-down (default), cozy POV on a bed or sofa, or luxury macro on marble.
- **Length:** 5 s teaser (tap + reveal), 10 s standard, 15 s with first use.

## 2. The prompt: timed blocks, references by role