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ai-ugc-ad-video

Open-source alternative to Arcads: AI UGC ads with an AI actor holding your real product. Casts a creator whose age matches the claim in the room where the problem happens, writes a phone-real script (a yapper, unboxing, street interview or in-car take) with every line in the prompt, locks the face, the voice and the product label across shots, prompts camera flaws and breaths so it doesn't look waxy, generates on Seedance 2.5, Kling 4 or Creatify through varg, and labels it. It never puts a first-person testimonial or result in an AI mouth (FTC rule) and never targets TikTok Shop presenters (AI voices banned there). Use when someone wants AI UGC ads, an AI creator or actor talking about their product, Arcads/Creatify/MakeUGC-style ads, or UGC without hiring creators. NOT for TikTok Shop affiliate videos (use tiktok-shop-video), product-only shots with no person (use product-photo-to-video), or the same characters across a multi-scene story (use varg-consistent-characters).

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# Open-source alternative to Arcads: AI UGC ads

An AI creator talks to camera about your product, holds it, uses it, and sounds like a person filming themselves. Generation runs on varg: the MCP (`call_tool`) or `POST https://api.varg.ai/v2/tools/{image|video|speech}/call`. Quote credits only, from `estimate_cost`, and wait for a yes before spending.

**What the data says:** in one operator's $100K test (220 videos), human UGC had the higher CTR and AI the higher ROAS, because AI made more variants cheaply. AI works for cold traffic, low-trust products and finding the winning angle; it is weak for high-ticket offers and warm audiences. The script matters more than whether the face is real. Use AI to find the angle, then consider remaking the winner with a real creator.

## 0. Gates

1. **Where does it run?** Meta ads and TikTok ads: OK, labelled. TikTok Shop video: stop and use `tiktok-shop-video` (AI voices as presenter and AI-made material are against Shop rules).
2. **Claims:** the AI creator may **demo and state facts**. Never write "I used it for two weeks and…", before/after results, or "my skin cleared". The FTC bans fake testimonials, AI ones included (up to $53,088 per violation); New York requires a synthetic-performer disclosure in ads. Real reviews may be quoted as reviews ("2,100 reviews say…").
3. **Product photo:** clean, straight-on, label readable. "If the label isn't readable in the reference, the model invents its own text. That's where most people's ads die."
4. **Cost:** quote the full batch with `estimate_cost` (assume ~3 takes per usable Seedance clip, ~1–2 for Kling 4).

## 1. Cast the creator