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aesthetics-router

Use this skill whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding tone, empty/celebration states, illustrations, mascots, avatars. Trigger when the user mentions tone, polish, brand, "feels cold/cheap/premium," personality, voice, mascot, hero, "make it more delightful," or asks how a screen should make the user feel. Framework-agnostic. Routes the model to the right aesthetics principle in this plugin.

plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router/SKILL.md

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Nov 6, 2026
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Apache-2.0

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# Aesthetics & emotion — router

This plugin holds the principles that govern how an interface *feels* — beautiful, premium, friendly, trustworthy, alarming. They matter most on expressive surfaces (marketing, brand, onboarding) and least on instrumental surfaces (data tables, settings).

## Principles in this plugin

Each principle has its own skill (with sub-aspect skills where useful). Principles marked **[full]** have reference-grade skill files; the rest are planned and will be added in subsequent passes.

### Perceived quality

- **`aesthetic-usability-effect`** — beautiful designs are perceived as more usable.
- **`form-follows-function`** — form should derive from function; gratuitous decoration costs trust.
- **`wabi-sabi`** — beauty in imperfection, asymmetry, transience.
- **`veblen-effect`** — desirability that increases with price.