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send-report

Send a performance report to Slack, email or Sheets from connected analytics, approval-gated. "send the weekly report to Slack"

plugins/indranilbanerjee/digital-marketing-pro/skills/send-report/SKILL.md

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# /digital-marketing-pro:send-report

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Generate a formatted performance report from connected analytics sources and deliver it via Slack, email, or Google Sheets. Supports weekly pulse, monthly review, QBR, and custom report types. Pulls live metrics from connected platforms, calculates KPIs against targets and previous periods, adds trend analysis with anomaly detection, generates actionable recommendations, then formats and delivers through the user's preferred channel with appropriate approval gates.

## Execution gate (MANDATORY — cannot be skipped)

1. Present the full preview — recipients / spend / changes / compliance — as an **Execution Summary** before touching any live system.
2. The user must type `yes` (or an equivalent explicit approval). ANY other input — ambiguous, implied, partial, or absent approval — cancels the run.
3. Never proceed on ambiguous input. Never auto-retry a failed execution; a failure needs human review before any re-run.
4. Only after the user types `yes`, record it: `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action create-approval --data '{"type":"send-report","platform":"<platform>","content_summary":"<one line from the Execution Summary>","risk_level":"<tier>"}'`, then `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action approve --id {approval_id}`. If either command errors, stop and report the error; never work around it with another tool. The record proves the approval step ran for this action; it cannot prove who typed `yes`.