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product-video-hooks

Turn a product into scroll-stopping video hooks. Writes the first 3 seconds of TikTok, Reels and Meta product videos as three agreeing layers (what is on screen, the spoken line, the text overlay), from the buyer's own words, across 20+ hook types taken from Meta's Hooks Menu, Motion's 2026 hook data, Hormozi's callouts and the TikTok openers that spread in 2026 (late discovery, compliment then reveal, problem and fix in one clip, reply to a comment). It matches each hook to the buyer's awareness, checks it against platform claim rules, and, when footage exists, makes one MP4 per hook for testing. Use when someone asks for hooks, openers, the first 3 seconds, a better intro, or new hook variants for a product video or ad. NOT for whole ad plans (use ecommerce-video-ads), generating a viral-style product-in-use hook clip from photos (use varg-product-hook), app or SaaS hooks, or YouTube titles and thumbnails.

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# Turn a product into scroll-stopping video hooks

A hook is the first 2–3 seconds, and it decides whether anyone sees the rest. TikTok: say the value in 3 s, finish the hook by 6 s (90% of ad recall happens in the first 6 s). Meta: a hook delivered through both picture and sound gives 1.5× the purchase intent. Billo's H1 2026 average Meta hook rate (3 s views ÷ impressions) was 25.44%: Health & Beauty 28.1%, Apparel 22.9%, Pets 21.3%.

But a hook only has to stop the right people. Barry Hott scaled ads with hook rates under 15%, and an ad with a 39.5% hook rate but 14.3% hold still burned money. **Relevant beats loud. The hook must lead into the product.**

## 1. Inputs (ask once)

- The product and the **one thing it visibly does**
- The buyer and their exact words about the problem (reviews, comments, Reddit). Copy phrases word for word.
- Where it runs (TikTok Shop, TikTok ad, Meta ad, organic) and what is provable

## 2. Write each hook as three layers