Menu

Individual skill

archetypes-brand-voice

Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of `archetypes`; read that first.

plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-brand-voice/SKILL.md

Read pinned source

Source commit d780783eba4ecc7c8b9429f95c9362df95f07c61

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
No
Observed behavior
Network or broad shell
Last checked
Nov 4, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,532
Repository last updated
Nov 6, 2026
License
Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Brand voice through archetypes

A brand's archetype propagates through every customer-facing surface: homepage copy, ad voice, product microcopy, support tone, error messages, packaging, even the way receipts are worded. Coherence reinforces the archetype; inconsistency dilutes it.

## Picking an archetype

Three questions:

1. **What's the product genuinely for?** A safety-critical product can't credibly be the *Outlaw*; a creative product can't credibly be the *Sage* alone.
2. **What does the audience want from this category?** Customers buying accounting software want trust (Sage / Caregiver), not transformation (Magician).
3. **What's the company genuinely capable of being?** Brand archetypes that misalign with the team's actual identity feel performative.

The intersection of product fit, audience fit, and company fit narrows the archetype choice substantially.