Individual skill
retargeting-strategy
Design a retargeting strategy: audience windows, sequencing, frequency caps. "plan our remarketing campaigns"
plugins/indranilbanerjee/digital-marketing-pro/skills/retargeting-strategy/SKILL.md
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- Last checked
- Nov 4, 2026
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- Repository last updated
- Nov 6, 2026
- License
- Apache-2.0
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# /digital-marketing-pro:retargeting-strategy
> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).
## Purpose
Design a cross-platform retargeting strategy with audience segmentation by funnel stage and behavior, creative sequencing, frequency management, and budget allocation. Produces a complete retargeting playbook ready for implementation across advertising platforms.
## Input Required
The user must provide (or will be prompted for):
- **Website traffic volume**: Monthly unique visitors and page views (approximate is fine)
- **Conversion funnel stages**: The key stages in the user journey (visit, product view, add to cart, checkout, purchase -- or equivalent for lead gen funnels)