Individual skill

traction-viral-engineering

Plan viral marketing and engineering-as-marketing traction experiments from Traction. Use when designing referral loops, viral coefficients, engineered acquisition tools, calculators, microsites, widgets, or product-led assets that acquire customers; use make-product-viral instead for landing-page audits, shareability reviews, pricing-page polish, or social-preview optimization.

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# Traction Viral Engineering

Use this skill for growth loops and useful engineered assets: referral systems,
viral sharing, free tools, calculators, widgets, microsites, and product-led
lead magnets.

For landing-page audits, pricing-page polish, social previews, or broad
shareability reviews, use `make-product-viral` instead. This skill is for
designing measurable traction experiments around loops and engineered assets.

## Source Traceability

Primary source: Traction, chapters 15-16 and the appendix. Authoring notes:
converted lines 1997-2286 and 3349-3352.