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budget-tracker

Project ad budget pacing by script from live accounts or given numbers: month-end overspend. "are we overspending this month"

plugins/indranilbanerjee/digital-marketing-pro/skills/budget-tracker/SKILL.md

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# /digital-marketing-pro:budget-tracker

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Track advertising budget in real-time across all connected ad platforms. Analyze spend pacing against targets, project end-of-period totals, flag overspend risks and underspend inefficiencies, calculate daily burn rates, and recommend budget reallocations to maximize ROI within the remaining budget window. Designed for media buyers and marketing managers who need a single view of where money is going and whether it is being spent effectively.

## Input Required

The user must provide (or will be prompted for):

- **Budget period**: This month, this quarter, or a custom date range (e.g., "Feb 1 - Mar 31").
  Determines the pacing denominator and projection horizon