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tech-seo-audit

Audit technical SEO site-wide by script: crawl, indexation, Web Vitals. A single page → page-seo-analysis. "why isn't Google indexing my pages"

plugins/indranilbanerjee/digital-marketing-pro/skills/tech-seo-audit/SKILL.md

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# /digital-marketing-pro:tech-seo-audit

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Run a comprehensive technical SEO audit that covers the infrastructure and code-level factors that affect search engine crawling, indexation, and ranking. This audit focuses on the technical foundation rather than content or backlinks. Produces a prioritized report with specific fixes, expected impact, and implementation guidance.

### Technical SEO and algorithm updates

**Status as of 2026-10-04 (time-boxed — re-check after ~2026-12):** per the [Google Search Status Dashboard](https://status.search.google.com/summary), the most recent **core** update began **21 May 2026** (completed after ~12 days). Since then Google has run only **spam** updates: the **August 2026 spam update** (18–21 Aug) and the **September 2026 spam update** (started 24 Sep; not yet marked complete on 2026-10-04). **There was no September 2026 core update** — several SEO blogs reported one; the dashboard lists none. Attribute only to updates the dashboard lists. Separately, Google's **site reputation abuse** policy has split at the EEA border since 30 Aug 2026: outside the EEA a manual action demotes the affected section; inside the EEA the section is separated and ranks on its own instead ([Search Central](https://developers.google.com/search/blog/2026/08/update-site-reputation-policy)) — word audit findings on third-party/"parasite" sections per region.

Algorithm updates are quality/policy reweightings, not technical signal changes. When a brand asks about ranking volatility that coincides with a listed update: